About us
How it all began
Long-term friends Luis Rubió and Björn Wild founded White Brand Hotels to offer a bespoke white label service management company for independent hotels. Both met each other in Mallorca in 2010 during a turn-around project where Luis managed the Finance, Reporting and Cash-flow as the Asset Manager and Björn managed the operations as General Manager.
As a team, they were able to convert a negative cashflow to a highly profitable hotel in a few years. Also, they positioned the hotel as the best in its category.
Over the last 10 years both have worked together on various projects in Mallorca, Catalunya and Valencia. In that time, they build their mutual trust and confidence from companies related to the HORECA business.
It was in 2019 when they decided to merge Tundra Hotels, belonging to Luis, with Björn´s hotel consulting company Wild Solutions, to what today is; White Brand Hotels. A premier white label hotel management company designed to optimize the hotel´s operational result, service standards and brand awareness of individually owned properties.
Beginning of 2020 Chris Judd, US citizen and a long-term friend who worked as Financial Controller for various boutique hotels throughout Europe, joined White Brand Hotels as CFO and Partner.
In October 2020 White Brand Hotels incorporates Gemma Riu as Director of Business Development. Gemma, an economist and IES and ESADE alumni was blown away by the unique concept of White Brand Hotels.
Luis, Björn, Chris and Gemma met as members of the advisory board of an investment fund in Barcelona and found their partnership as vital for the ongoing growth of White Brand Hotels.
What we do
Our goal is to protect the value of our client´s asset by building a strong brand awareness and a profitable hotel operation.
Our managed properties are treated as they were our own. We develop the existing brand, having in mind the nature of the property, location and sense of place. As white label operators, we are highly efficient and always transparent using the most up-to-date technology integrated to our clients´ operational systems to monitor revenues, costs, and guest experience.
White Brand Hotels conceptualizes and creates unique service concepts. We personalize a strategy for each hotel and find the right niche concept in order to create a specific guest experience. We focus through the implementation of policies and procedures tailored to each property combined with a successful sales, marketing and communications strategy.
What we believe in
Training and coaching are our daily bread and butter. A professional and skilled team is the key to success to any business.
We are passioned about people and we believe in small dynamic structures, where each employee is challenged to take responsibilities and decisions. We think that every hotel needs charismatic and creative personalities, as their own hospitality experience.
We train General Managers to entrepreneurial thinking and Head of Departments are trained to be authentic and sales driven hosts. Also, we establish service cultures and an eye for attention to detail to take the hotel to the highest level of recognition.
Guests are looking to connect with employees on a deeper level, hence we are creating engagement programmes for management and front-line staff in all our properties. Our strong believe is that the only way to stand out in the industry is being consistent in extraordinary guest and employee satisfaction.
Many operators work on a fast success terms strategy that could seriously harm the brand reputation of an individual hotel. At White Brand Hotels, we take a more holistic approach as we want to create long-term value for our clients.
We listen to our clients and work out a strategy that will not limit hotels to a small growth year after year. As a white label operator, we are able to be extremely efficient, driving in higher GOP for our clients during years of operation and adding value to the asset at the point of exit.
We have developed key relationships with third-party suppliers, a network of handpicked professionals that are outstanding in their field to deliver the best possible results, in the desired time-frame at the most efficient costs.
Why White Brand Hotels
- We develop the hotel´s brand
- We boost visibility of our clients´ brands
- We create long term value for the individual assets
- We strengthen and raise the repeat business of our clients
- We safe time and money by using handpicked resources to position our clients´ brands
- We take the pressure of and deal with operational matters and cash flow management
- We use the latest technology to automatize reports for an always up-to date and transparent financial picture
- We raise guest and employee satisfaction
- We have no overhead charges and no hidden clauses in our contracts
Vision
To be the leading white label boutique hotel operator in Spain, considered by investors as the best partner of choice.
Mission
To develop and manage boutique hotels with unique experiences and exceptional service mindsets, offering the highest returns in our segment. Our main goal is to offer the best hotel management solutions in Spain.
Core Values
Service Vocation – always at our client´s serviceEnvironmental Responsible – we care for the environment and implement sustainable systemsRespectful – We treat our clients, co-workers and suppliers with highest respectVisionary – We are out-of-the-box thinkers and prepare strategies with future Integrity – We are a company with values and our honesty and transparency sets us apartCommitment – We are committed to all projects we take on boardEfficient – Our work ethic and advanced technology systems allow us to be highly efficient
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