Hotel Management
A comprehensive, bespoke Hotel Management company for distinctive hotels and resorts
We manage hotels as they were ours with a “hands-on” approach, directing the operations on a daily basis with attention to detail and a special care for customers and personnel alike.
Sales & Marketing
We prepare a specific sales and marketing plan for each property and monitor them. Our clients benefit from a huge database of travel agents and long-term relationships in the industry throughout Europe and the US.
With our partner agencies we are able to boost the visibility of your brand through traditional and digital PR. We optimize and nurture your website and social media channels with online editors, influencers and through link building.
We manage your online campaigns and include you in all meta-search engines to ensure the least possible commission with online travel agents.
Sales and Marketing is not limited to rooms, but we also assist to market and maximize restaurant revenues and MICE Business.
Our team of designers is on hand to prepare all collateral related work, like presentations, brochures, flyers, etc.
Revenue Management and Digital Marketing
We have extensive experience in the field and are working with third party suppliers ensuring being up-to date with the latest technology and industry trends. We keep personal relationships with the Online Travel Agencies´ account managers such as Booking and Expedia to ensure the property is well positioned.
We monitor the rates daily and conduct weekly revenue meetings, using the latest technology for competitive set and KPI, ensuring that every hotel room is sold at the highest possible rate.
Food & Beverage
“Local products, presented in an elegant way, served in a warm and friendly manner”, are our general ingredients for all our Food & Beverage operations. We take Food & Beverage seriously and not only control the revenues and quality standards but also the costs involved.
Likewise, we believe in consistency through continuous training and in incentivizing individual performance. For the kitchen we have rigorous HACCP standards that all our managed properties have to fulfill.
Finance
Our background in Finance is second to none. Clients receive a monthly reporting tailored to their needs. It will always include a detailed profit & loss statement, an actual cash flow report and forecast to the end of business year. Furthermore, our clients receive revenue and pick up reports on a daily basis. We take the time to explain in detail all statements, always guaranteeing full transparency.
Our experience in service management taught us to focus on results. And the numbers are the best way to show you how we are making your brand grow.
Human Resources
Hiring the right people is the first step to hotel management success, therefore we have our Director of HR screening all executive position profiles. We have access to a databank of Executives and work with local schools to integrate young professionals and Trainees to our properties. We believe in career planning and incentivizing.
Asset Management
It is never too late for great advice; we are ready when you are
The focus of White Brand Hotels´ asset management is on increasing results by strategic advisory. We monitor closely your current operator and work with you to enhance the value of your investment. We give our clients the peace of mind of knowing that the investment is well controlled.
Our hotel assets management services include the following:
- Due diligence assistance
- Debt reorganization
- Interim Property Management
- Exit Strategy
- Strategic planning
- Market repositioning
- Negotiations with brands
Development
Starting from scratch is an exciting task that requires precise timing and control
All our development projects are managed very carefully, ideally, we like being involved from the very beginning to ensure a successful and smooth operation in the future. We have an excellent team of architect, engineer, project manager and interior designer to direct the entire project.
These are some of the services we provide:
- Research
- Market Analysis
- Managing Costs
- Directing Contractors, Architects and Interior Designers
- Conceptualize
- Offering Design concepts
- FF&E & OS&E requirements
- Pre-opening Management